Who We Are
Vision
Redefine the standard for ergonomic health by leveraging advanced technologies to transform workplace wellness and productivity.
MISSION
To empower organizations and individuals to prioritize ergonomic health and well-being through innovative AI-powered solution.
Problems To Solve
Elevated Chronic Back Pain Rates and Increased Healthcare Spending
Increasing Remote Workforce Leads to Productivity and Health Concerns
Eye Health Concerns Due to Excessive Screen Time
Our Innovative Solutions
Elevated Chronic Back Pain Rates and Increased Healthcare Spending
Increasing Remote Workforce Leads to Productivity and Health Concerns
Eye Health Concerns Due to Excessive Screen Time
Advantages
Innovative Technology
User-Centric Design and Customization
Real-time Data Monitoring
Sustainability
Our Team
Juan Du
Chief Executive Officer
Ms. Juan Du is the Chief Executive Officer, bringing over 23 years of diverse experience across investment management, fashion design, and technology-driven innovation. She holds a Bachelor’s degree in Costume Design from Tiangong University, China (2002).
She began her professional career in 2001 as a Technology Center Costume Designer at Beijing Topnew Group Co., Ltd., where she contributed to brand-focused apparel development for a decade. She later joined Beijing Jiaman Dress Co., Ltd. as a Clothing Design Supervisor (2011–2013), strengthening her expertise in product development and design management.
In 2013, she transitioned into investment leadership as an Investment Management Director at Beijing Gaohong Investment Management Center, where she oversaw capital allocation strategies and portfolio growth until 2024. She is also a major shareholder in Beijing Hongzi Technology Center, further demonstrating her entrepreneurial capabilities.
Since assuming leadership as CEO, Ms. Du has been driving the company’s strategic direction, operational excellence, and market positioning. Her multidisciplinary background enables her to bridge innovation, design, and investment strategy—positioning the company for sustainable growth and competitive advantage in the evolving outdoor gear industry.
Mengze Luo
Chief Financial Officer
Ms. Mengze Luo is the Chief Financial Officer with over 16 years of experience in banking, financial management, and product strategy. She holds a Bachelor’s degree in Accounting (Financial Management) from Nanjing Normal University, China (2006).
She began her career in 2006 as a Field Supervisor at Agricultural Bank of China, gaining foundational experience in banking operations. She later joined China Merchants Bank as a VIP Account Manager (2008–2014), where she developed strong client relationship and wealth management expertise.
From 2014 to 2017, she served as a Private Banking Manager at Ping An Bank, focusing on high-net-worth clients and financial advisory. Since 2017, she has been working as a Liability Product Manager at Bank of Nanjing, leading product development and financial strategy initiatives.
As CFO, Ms. Luo oversees financial planning, budgeting, and investment strategy. Her strong analytical skills and extensive banking experience enable her to ensure financial stability, optimize resource allocation, and support long-term business growth.
Zhujin Shi
Chief Marketing Officer
Mr. Zhujin Shi is the Chief Marketing Officer with over 12 years of experience in marketing operations, sales leadership, and customer relationship management. He holds a diploma in Clothing Design and Engineering from Jiangsu Normal University of Technology, China (2011).
He began his career in 2011 at Xiamen Siqi Trade Co., Ltd. in sales, before moving to Lilang (Shanghai) Co., Ltd. as an Operations Specialist (2012–2013). He later served as Regional Manager at Sunshine Fashion Clothing Co., Ltd. (2013–2015), where he managed regional sales and business expansion.
He gained further experience across financial services and technology firms, including roles at Beijing Ruiyinhuaxin Technology Co., Ltd. and Nanjing Sky Technology Co., Ltd., where he led marketing operations and customer engagement strategies. Most recently, he served as Market Operation Manager at Changzhou Chuangjie Business Information Consulting Co., Ltd. (2021–2024).
As CMO, Mr. Shi leads brand strategy, market expansion, and customer engagement initiatives. His expertise in market analysis and campaign execution enables him to drive brand growth, enhance customer loyalty, and strengthen the company’s competitive positioning.
Xiaolin Li
Chief Technology Officer
Mrs. Xiaolin Li is the Chief Technology Officer with over 15 years of experience in design, technology integration, and creative innovation. She holds a Bachelor’s degree in Industrial Design from Jiangnan University, China (2010), along with advanced certifications in Jewellery Design from the Central Academy of Fine Arts.
She began her career in creative and technical roles, including project work at Baidu’s Beijing branch (2011–2012). She later worked as an independent illustrator and jewelry designer, developing strong skills in visual communication and product design.
Since 2016, she has been actively involved with Beijing Huilinshe Information Technology Co., Ltd., serving in multiple leadership roles including Director, Shareholder, and Supervisor. She is also engaged in entrepreneurship education as a tutor at Jiangnan University, fostering innovation and business thinking.
As CTO, Mrs. Li leads the company’s technology vision and product innovation. Her unique blend of design expertise and technical leadership enables the development of user-centric, high-performance products aligned with market demands.
Xiao Lin
Chief Strategy Officer
Mr. Xiao Lin is the Chief Strategy Officer with extensive experience in investment management and strategic planning. He is a Chartered Financial Analyst and holds a Master’s degree in Finance from Southwestern University of Finance and Economics, China (2003).
He began his career at China Pacific Insurance (Group) Co., Ltd. (2003–2006) as a Researcher in the Strategic Development Department. He then joined Greenwoods Asset Management (2006–2017) as a Portfolio Manager, where he managed diversified investment portfolios across global markets.
Since 2017, he has been serving as Chief Investment Officer at Willing Capital Management Limited, a Hong Kong-based hedge fund, where he leads investment strategy and portfolio management.
As Chief Strategy Officer, Mr. Lin is responsible for shaping the company’s long-term strategic direction, identifying growth opportunities, and optimizing investment decisions. His deep financial expertise and strategic insight position the company for sustained growth and market leadership.
